As a Professor of Business Administration & Entrepreneurship at Brandenburg University of Applied Sciences and an Associate Researcher at the Alexander von Humboldt Institute for Internet and Society, I am particularly interested in the fields of entrepreneurship, innovation, technology, artificial intelligence, and sustainability, especially their intersections.
In my primary role, I work daily with young talents, guiding them with dedication and care on their academic journey through their studies. When my schedule allows, I also give speeches and workshops, as well as provide consulting services to startups and corporates. As a consultant and coach, I specialize in collaborating closely with startup founders and business executives to overcome both strategic and operational challenges. Throughout my career, my core focus has consistently been on marketing, sales, and sustainable growth. My proven track record reflects professionalism and impactful results, backed by strong reference clients. Whether through consulting or coaching, impactful and engaging keynotes, hands-on workshops, or event moderation: I bring expertise to the stage. Please reach out to explore potential collaboration opportunities.
✉️ martin.wrobel(@)hiig.de
Consulting: I regularly advise founders of startups on their questions and challenges in building their businesses. Typically, this involves topics related to marketing, sales, and business models. I also provide similar guidance to bigger international players, whom I have supported in entering the German and European markets (e. g. Meltwater & Freshworks) in the past.
Keynotes: Whether keynotes in front of a large audience or tailored presentations on current entrepreneurship, digitization, innovation, and sustainability topics in more intimate settings: I offer customized content for your audience and event. The picture was taken at the 1st Startup Forum East Germany held at the Federal Chancellery in Berlin.
Workshops: I design and facilitate workshops that always focus on achieving tangible outcomes. Typically, startup founders and executives from established companies participate. The content spans from marketing & sales to lean startup & MVPs, and also includes topics related to team dynamics, organizational culture, and business models.
Publications: The newest book "Marketing und Vertrieb für Startups - Praxiserprobte Strategien zur Kundengewinnung" was recently published by SpringerGabler Verlag in May 2024. The new edition of our book "Unternehmensführung: Strategie - Management - Praxis", created alongside Prof. Dr. Hans-Erich Müller, is currently in progress. Recently, Harvard Business manager published our new article about the Lean Startup method.
Podcast: The 'Marketing From Zero To One' podcast revolves around fascinating personalities, their startup stories, and trending topics. With over 100 interviews featuring founders from notable startups like Blinkist, FlixBus, and Urban Sports Club, the podcast has become a prominent player in the startup scene, accessible on all platforms (e.g. Spotify, Apple, Google Podcasts). Tune in and subscribe.
Moderation: At times, I extend my services as a moderator for events or participate in panel discussions, including science slams or similar engagements, provided they align with my profile. Recently, I've been part of several events, some of which were broadcast live on national television or streamed online to thousands of viewers.
Short Vita Prof. Dr. Martin Wrobel:
- Since 2019: Professor of Business Administration & Entrepreneurship at Brandenburg University of Applied Sciences
- Since 2019: Associated Researcher in the Innovation, Entrepreneurship & Society Research Group at Alexander von Humboldt Institute for Internet and Society (HIIG)
- 2023: Visiting Professor of Entrepreneurship at Pompeu Fabra University (TecnoCampus) in Barcelona
- 2017 - 2019: Professor of Marketing at Berlin School of Economics and Law
- 2017 - 2018: Go-To-Market Consultant HR, Marketing, and Sales at Freshworks
- 2017: Visiting Scholar at Massachusetts Institute of Technology (MIT Media Lab) in Cambridge
- 2017: Visiting Researcher at The New School (Parsons‘ School of Art, Media, and Technology) in New York City
- 2013 - 2019: Doctoral Researcher and Project Leader at Alexander von Humboldt Institute for Internet and Society (HIIG)
- 2013 - 2016: Ph.D. Candidate at Berlin University of the Arts
- 2008 - 2012: Managing Director & Director Business Development at Meltwater
- 2001 - 2007: Diploma Student in Business Administration & Master Student in International Management at Berlin School of Economics and Law
Latest Projects:
New Book! Marketing and Sales for Startups: Proven Strategies for Customer Acquisition * * * * * Avoids using generic responses and considers the unique circumstances and requirements of each startup * * * * * Demonstrates how to lead a startup to success in marketing and sales * * * * * Combines practice with theory – with over 40 inspiring case studies from the German startup scene
"Finally, a book that doesn't present startup marketing as a one-size-fits-all solution but rather showcases the vast diversity of different stories. The numerous case studies of startups are both inspiring and educational." - Holger Seim, Co-Founder Blinkist & Chief Operating Officer Go1
"As a founder, I know that marketing and sales are among the most crucial success factors. Early presence on new platforms and channels is essential to experiment and continuously learn. Since this book provides many practical examples, I highly recommend it to entrepreneurs." - Dr. med. Alice Martin, Co-Founder & Chief Operating Officer dermanostic
"The multitude of stories is an invaluable source of inspiration. If I had read this book back then, I would have undoubtedly progressed faster." - Moritz Kreppel, Co-Founder & CEO Urban Sports Club
Lecture on Marketing and Sales for Startups: Recently, I had the chance to teach a group of MBA students from the Indian Institute of Management Bangalore at ESCP Business School in Berlin.
